Prints & Clay: Rebrand

About the Brand

Prints & Clay is a high-end online handprint art boutique specializing in clay keepsakes created from children’s handprints. Their mission is to capture fleeting moments and transform them into timeless heirlooms for families to cherish for decades.

Client Goals

• Complete brand overhaul + full branding package
• Maintain an upscale, classy look while adding distinction and memorability
• Convey a personality that is sentimental, warm, welcoming, playful, and sophisticated — with a touch of flare

My Design Approach

Prints & Clay’s keepsakes stand apart in craftsmanship and artistry compared to competitors.
I wanted the branding to reflect that distinction: a luxury product that feels approachable and heartfelt, not cold or overly trendy.

• Logo Exploration: While alternative options were explored, the iconic handprint proved inseparable from their story. It felt authentic, sentimental, and instantly recognizable.

• Typography: I crafted custom lettering to balance refinement with warmth, giving the brand a unique, upscale signature.

• Color Palette: Dusty, muted tones bring in a sense of nostalgia while staying sophisticated and modern.

Outcome

The final brand identity feels elegant yet personal — a perfect reflection of the keepsakes themselves. It maintains an upscale presence while welcoming families into the experience with warmth. The branding works seamlessly across their website, packaging, and printed materials.

You can view their work at PrintsandClay.com.